Russ Hazelcorn, COO of EZ Trading Computer, grew up in the world of professional trading.
In this interview, he explains how his background and passion for technology inspired him to start a company that builds specialized computers for the trading industry.
How was it that you ended up finding your niche?
Russ Hazelcorn: I’ve spent a nearly all my life as a trader. My dad was a trader on the NYMEX (New York Mercantile Exchange). He took me to work with him since I was seven years old. After completing my MBA, I became a stockbroker. I did that successfully for about 17 years. All this time I’d been building computers for my friends, my dad, and his friends. I decided to combine my two passions, trading and technology, into a business. That’s what you see today.
Do you have a business plan? If so, has it needed any tweaking over time?
Russ Hazelcorn: At first, the business plan was to test to see if there was a big enough market for these products. Then we put together a more focused plan. Our business plan now is always adapting. It’s becoming more defined based on the climate of the trading community.
What is the biggest challenge in running EZ Trading Computers?
Russ Hazelcorn: Finding enough time to complete all tasks and projects that I want to implement.
Where do you see EZ Trading Computers in the next few years?
Russ Hazelcorn: My plan is pretty simple. I want to continue to grow the business. I want to deeply entrench my company in the trading niche. And, I want to expand into other niches as well using our same business model.
Do you have any advice for anyone that may be thinking of starting their own business?
Russ Hazelcorn: Make sure there’s an existing marketing for your product idea. Test it out first before you commit a lot of money, or other people’s money.
How has the evolving world of technology and the internet impacted how you conduct your business?
Russ Hazelcorn: For us, the Internet is everything. It’s the most important feature of our business. I know how important it is to stay on top of the technology on a daily basis.
How do you market a company like EZ Trading Computers?
Russ Hazelcorn: There are a lot of tactics we use. To us, nothing is more important than our simple strategy: Educate. Our mission is to educate traders on technology. As long as we keep that at the forefront, our marketing falls into place.
Finally, how would you describe your management style?
Russ Hazelcorn: My management style has three simple rules: One, express expectations. Two, delegate. Three, never micromanage. These rules work together. A lot of things work themselves out when I use these rules to manage employees and contractors.
If you are interested in learning more about this company, visit online at www.tradingcomputersnow.com
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